Researching Magazine Publishers

IPC Media 

This magazine publisher has most published fashion and celebrity magazines a few examples are ‘OK’, ‘Marie Claire’ and ‘Star’ the only music magazine IPC Media publishes is NME but recently the amount of sales for these magazines has dramatically dropped with a 75% fall in pre-tax profits in 2012. OK magazine used to be the UK’s most loved magazine but now it has dropped to 6th place. I think my magazine would not be published by this publisher because my magazine is a music magazine and the only music magazine IPC Media publishes is NME and that is not doing very well. IPC is now known as Time Inc. UK it has a large portfolio which sell over 350 million copies every year. This magazine publisher has magazines for everyone, from NME to Women&Home and World Soccer. IPC has offices all around the world including Hong Kong, Chicago and London. 

 Bauer Media

 Bauer Media Group is a large European-based media company, headquartered in Hamburg, Germany. This magazine publisher is an all-round publisher; with a portfolio of more than 600 magazines which include Fishing magazines, sports magazines and music magazines among other magazines. Some of the music magazines that they publish include ‘Kiss Radio Magazine’, ‘the hits Radio’, ‘Q Magazine’ and Absolute Radio’ This is the sort of publisher I think my magazine could be published from because for one Bauer doesn’t just publish one style of magazine but they do publish a few well known music magazines which sell really well, this is the sort of thing I would want for my magazine. It has 50 radio and TV stations around the world. 

 Conde Nast 

This magazine publisher publishes higher class magazines for example they publish Vogue which is a magazine aimed at well off females who are interested in expensive fashion and have a high income. Other magazines Conde Nast publish include Glamour, British GQ, Tatler, Brides and Vanity Fair; these are all aimed at well off women. My magazine would defiantly not be published by Conde Nast because for one they do not publish any music magazines; they mostly publish either fashion magazines or ones about house, designs and kitchens. Another reason my magazine wouldn’t be published by Conde Nast is because my target audience is a much younger age who don’t have a high income.