Overview Of The Magazine Industry

Overview of the magazine industry

Every year 1.4 billion magazines are sold worldwide, back in 1970, around 2.1 billion were sold in that year. Surprisingly the top 3 selling magazines of 2013 in the UK are TV Choice, What’s on TV and Take a break.  The top 3 selling music magazines of 2012 were Kerrang, Q magazine and Mojo. 85% of the population reads magazines. In 2008 advertisers spent £745 million on advertising in magazines, to advertise in a magazine it costs £3460 to advertise on a whole page with only using four colors. For two colors it would cost £2490. Only 3 in 10 magazines that are published last up to four years, if their sales fall too low they are not able to keep up with other magazines and they are forced to stop publishing, plus publishers such as Bauer or IPC Media will stop publishing a magazine if it does not sell well enough. Every year about 500 new magazines are published, not many survive. There are over 3,200 different magazine titles this year alone. In 1980 there were only 1,383 Magazine titles, this shows how different the times have changed and how the media has had an effect on new the new generation. The amount of magazine titles is roughly at the highest it has ever been.

History of the magazine industry

In 1953 Playboy magazine had its first issue published; it was the first magazine where sex and glamour mixed in a magazine.

Then in 1967 Rolling Stone magazine was published this was a different type of music magazine which was completely different to other music magazines, this was a different type of music being published and it is a good representation of the 1970’s

In 1972 the UK launch of Cosmopolitan, which was made for women, was the first magazine which helped women take power and become equal to the male world, it stands for power-play and sexual freedom for women.

In the 2000’s, Heat , Hello and Ok magazines were first published these are all magazines which have influenced the new generation of teenagers and young adult, by publishing magazines based on the celebrity world and reality stars lives’. These were the first steps towards creating a media lead world.